Enter Ray Lopez! As a car salesman for over 30 years, he knows what he's talking about! In this book, he'll teach you every psychological and manipulative tactics that typical car salesmen and dealerships use against you to make you pay more than you want to, even buying a car you didn't want! He gives you 12 crucial dos and dont's to car buying.
The big one is why you should UNDER VALUE your car's value, when researching it on the internet, so you don't have sticker shock when they lo-ball you on a trade in amount. He recommends that unless your car has been driven less than 5,000 miles and parked in a garage it's whole life, you should value your car at FAIR, when using online tools. Why? because dealers will find EVERY little thing wrong with your car, that you and most people would ignore on an used car!
You should also accept that the dealership needs to make money and learn his trick to figure out how much you should allow them in your deal! You want to research on the internet? Great, but don't tell the salesman, or let them see any print outs- they'll use ti against you and play up to you about how much you know. they'll get you trapped into a corner of higher costs before you can blink! Same thing with bringing someone with you- they size up that person immediately and either ignore you or do every thing they can to separate that person from you. Divide and conquer!
This book will give you knew insight to what you may have done wrong in the past and what you can do RIGHT on your next car deal, so you CAN walk away thrilled with your new ride and secure that you got the deal YOU wanted! I highly recommend it to anyone thinking about buying a car, no matter if it's their first time or not!
About Ray: In 30 years of car dealing, Ray worked for dealerships for all the major brands, including Nissan, Cadillac, Chevrolet, Ford and Buick. He estimates he spoke with over 240 potential buyers per month,and in a five-year period, about 14,000 customers. He was able to hone tactics 14,000 times by the time you and I bought ONE car! So he definitely knows what he is doing! For the first 18 years of his career he did whatever he had to make the sale. Then, one time cutting someone a fair deal, made him change his life, and go to work for honest dealerships. Retired Lopez decided to dedicated himself to educating the public on how to not be taken advantage of. He currently lives in Burbank, California, with his two cats.Check out Ray’s website, Blog, and Facebook page, for more ways to save yourself alot of headaches and money when buying a car!
.No other compensation, monetary or in kind, has been received or implied for this post. Nor was I told how to post about the book.