Disclosure / Disclaimer: I received this info, free of charge, from TheAlcoholTalk.com for blog posting purposes. No compensation, monetary or in kind, has been received or implied for this post/review. Nor was I told what to say, all opinions are my own, and yours may be different.
FYI: A teen panel is currently being assembled (and compensated)– with the teens providing insight and advice for parents - to help them talk to their kids about underage drinking!
Asking kids to advise parents about underage drinking may seem highly counter-intuitive, yet, this is the approach being used by a Web site providing advice to parents about how to talk to their teens about drinking.
According to Dr. Jennifer Powell-Lunder, a clinical psychologist and professor at Pace University who is an expert at talking to teens and parents, “If parents really engage their teens on the subject, I think they will be surprised by their teens’ perspectives on this important issue,” she said. Dr. Powell-Lunder develops and monitors content for TheAlcoholTalk.com, a Web site dedicated to providing sound parenting advice about underage drinking, based on input from psychologists, educators and school advisors, as well as teens themselves. The site is sponsored in the public interest by Pernod Ricard USA, a leading spirits and wine marketer.
Teens participating in the initial focus groups on which TheAlcoholTalk.com is based helped identify which parental messages work, and which do not. Dr. Powell-Lunder and her colleagues decided that working with a changing panel of teens, in real-time, will help keep the campaign fresh and the insights timely and uniquely adolescent-based.
TheAlcoholTalk.com is looking for a multi-month commitment and will pay the teens to answer periodic questionnaires ($25 per) and even write blogs ($50 per) for TheAlcoholTalk.com. Parents will retain control over what their children submit, while teens have a chance to earn some pocket money and an extracurricular credit for college applications.
“I’m looking forward to hearing from teens and their parents in the coming weeks and finding the right combination of kids for the panel,” said Dr. Powell-Lunder. “Their insights will be of great value to the campaign and the experience will be important for the teens as well. I’m sure it will be eye-opening for all involved.”
Teens, ages 13 to 19 whose parents approve of their participation on TheAlcoholTalk.com teen panel, can download application materials at http://bit.ly/teenpanelsurvey.
Applications must be received by