Why a poem? Well, Frito Lay fans keep telling them how much they love their chips, so they thought, why not give their loyal fans an outlet to express this love?
And what better way to do it than with an Ode to Chips, a one-of-a-kind poem made entirely by theiur fans devoted to their love for snacking on Frito-Lay chips?
Submit your one-line poem via Twitter in 140 characters or less, and using the hashtag #chiplover to tell us why/how/when you love our chips!
The top 30 entries will be featured in the final Ode to Chips poem they publish. If your entry is one of the top 30 lines they feature in the poem, you will also receive a coupon for a free bag of Frito-Lay chips and an exclusive Frito-Lay fan t-shirt!
140-character poem examples:
“SunChips are my favorite chips - the perfect whole grain snack. Take them to a tailgate and your dip will never lack! #chiplover”
and
“Lay’s Lightly Salted chips are the best in all the land. With half the salt of regular, they’re not too salty, not too bland! #chiplover”
The deadline for submissions is December 15, 2010
Disclosure: I posted this info as a courtesy to my readers, as a member of the Frito lay Fan club. No compensation, monetary or other was offered or given, for the post. Nor was I told what to say about the giveaway.