Do you ever follow a lead from your Facebook page, to another site and then another site? Then wonder how you got there, for that weirdness you are looking at?
Well yesterday I did the quadruple link and landed on Fast Company's Co. Where I was shocked to see this:
A redesign of Autozone's products to appeal to the fairer sex.........
Now here's the kicker: "Vinh Pho, a student designer living in France, has snipped away all that dudishness (of typical auto products) to produce a refreshingly simple (and, yes, gender-neutral) packaging concept for car gear sold by the spare-parts giant AutoZone. The products include hand tools, microfiber pads, a drying cloth, and, of course, motor oil, and each is done up in a sleek graphic scheme of orange, gray, and white, with minimal text and lots of lower-case letters; think Method instead of Nascar" says author Suzanne Lebarre.
Ok, now we live in the South and no normal macho guy is gonna buy that oil canister that looks awfully similar to "a Glade canister". It does NOT have a long spout to help reduce oil spillage, and I don;t think they would pick up a pack of "microfiber pads that come in a faace powder looking case".
Yes, I like the clear packaging on the tools, so you can see for sure what all you are getting., but I can't really see the redesign on the other items, except to MAKE them more feminine. Which is an odd way seems insulting to the legions of women mechanics, hot rodders, hobbyists and racers, to me. Obviously these women have had NO problem reading an oil can (seriously, how hard is it?), so is Autozone saying their familiarity with the previous packging is wrong? Seriously, most women who deal with cars, aren't really considering the PACKAGING, they're more worried about what is IN the package....
Ok, it may just be me, but I'm just shaking my head and wondering if this repacking was worth all the money in development/redesign. .....
What about you?
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