What is it about the celebrity lifestyle that’s so appealing?
The fame, the fortune, the style?
The truth is, though we may not want to admit it, we like hearing about celebrity gossip and we also like to keep things clean.
That’s why Clorox Regular-Bleachis giving you the chance to do both with Get the Dirt…but Keep it Clean, a new mobile program that delivers quick clean-up tips to your phone while letting you indulge in the celebrity lifestyle.
Visit www.Clorox.com/GetTheDirt to receive Clorox’s Get the Dirt…but Keep it Clean cleaning tips and to be entered for a chance to win a trip for two to Hollywood, California.
The Clorox Company and Ipsos online survey of 1,200 U.S. women ages 18-35 indicate:
More than 50 percent of America’s women report reading celebrity gossip at least once per week, including seven percent who claim they are addicted: Only 16 percent of women claim they never read celebrity news.
Women want to get the celebrity dirt, but they also want to keep it clean: In general, women prefer to read about a celebrity’s successful comeback (60%) as opposed to their downfall (40%). More women (54%) would rather read about a celebrity’s charity work instead of their partying habits (46%).
The majority of women get their gossip news from gossip magazines and websites: Gossip magazines and websites are the top two preferred sources of celebrity gossip for women, with 34 percent and 32 percent of women rating them as their preferred sources, respectively.
Nearly 70 percent of women indulge in celebrity news and gossip in their homes: Other top locations for women to catch up on the latest celebrity news include doctor’s offices (33%), the office (27%), and beauty salons (23%). A few women even read celebrity news while traveling in an airplane/airport (13%)
I don't know about you, but I think I must have completed that survey and didn't realize it- HA HA! I also know that my BBF and I could use a girls trip to Hollywood- after all, isn't dishing dirt one of the best things about having girlfriends! Yup, gimme an "Amen" and get over to Clorox and enter today!
Disclosure: The Clorox Company sent me information about the Get the Dirt, but Keep it Clean program, as my being a member of the One-to-One Network, not intended to solicit product claims. I received an entry into a giveaway to win one of 10 one-year subscription to a weekly celebrity gossip magazine of my choice, in return for this blog post. All opinions are mine.
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