Open the Door to Thankful this Fall!

The old expression “Be thankful for what you have” can now be restated as “Be thankful for what you have and you can help others,” thanks to a new campaign announced by Schwan’s Home Service.

Starting today, Schwan’s Home Service will kick off its “Open the Door to Thankful” campaign.  

Each time a consumer shares a few words about something for which they are thankful on the Schwan’s  Facebook app, Schwan’s Home Service will donate five meals ($1 helps provide 9 meals secured by Feeding America on behalf of local food banks) to Feeding America, the nation’s leading domestic hunger-relief organization. 

The posts will also appear on consumers’ Facebook walls and there is no limit to the number of times one can post why they are thankful.  The program will run through October 11, 2013.  October 11, 2013.

“Sometimes, instead of feeling grateful for the important people or things in our lives, we take them for granted,” said Mike Gerend, president, Schwan’s Home Service. “Now, we invite people everywhere to take the time to stop and remember something for which they are thankful, share it, and, in the process, join us to help solve hunger.”

To launch the program, Schwan’s Home Service will donate an initial 250,000 meals to Feeding America and invite consumers nationwide to join and add to the donation with their own “thankfuls.” In addition, every Thursday during the campaign, the meal donation for each “thankful” shared by a consumers will be doubled to 10 meals to honor “Thankful Thursday”

Leah Ray, VP Corporate Partnerships at Feeding America.says “The meals that Schwan's will donate through this unique campaign will help feed the more than 50 million Americans who struggle with hunger. 

And all from the simple click of your mouse!

So head on over to the app today and tell us what you are THANKFUL for!!!!!!!!!!!!!

The Schwan Food Company, the parent company of Schwan’s Home Service, has supported some 57 food banks in 25 states and has given more than 1.6 million pounds of food in the past year. In addition, employees at several company locations nationwide volunteer at their local food banks and agencies, as well as have food and fund drives for Feeding America member food banks.