Book Review: Noise: Living and Leading When Nobody Can Focus e by Joseph McCormack

Disclosure / Disclaimer: I received this book from DeHart and Company,  free of charge, for review purposes on this blog. No compensation, monetary or in kind, has been received or implied for this post. Nor was I told how to post about it, all opinions are my own

      Did you get a chance to read the guest post with info from this book that I posted last month?

                                                   Here is my review of the actual book!

                                                                            Synopsis:

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.

Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief—the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:

• Apply effective, real-world techniques to hone your focus and reduce interference
• Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army
• Understand how modern technology can actually strengthen your focus if used correctly
• Avoid becoming a casualty of “weapons of mass distraction”

Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

Review:

If you ahve kids, then you KNOW how hard it is to keep their attention and to keep them aay from their electrnics. We have all gotten SO used to being digitally connected, that we no longer truly comprehend what we have lost, or are loosing, in inter-personal communication and dynamics. This book really helps you to not only see where you are being distracted and pulled from everyday life, but how it is affecting your kids. Joseph doesnt just say put down the electronics, he offers great suggestions about HOW to do it slowly and in ways that make sense, especially for your kids, and helps you both to see the value of family conenctions again. This is a MUST read for all parents, but also for singles, who may not realize how far THEY have gotten from their families!

About the Author:

Joseph McCormack is the author of NOISE: Living and Leading When Nobody Can Focus. He is passionate about helping people gain clarity when there is so much com¬peting for our attention. He is a success¬ful marketer, entrepreneur, and author. His first book, BRIEF: Make a Bigger Impact by Saying Less (Wiley, 2014), sets the standard for concise communication.

Joe is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Boeing, Harley-Davidson, Microsoft, Mastercard, DuPont, and select military units and government agencies. He publishes a weekly podcast called "Just Saying" that helps people master the elusive skills of focus and brevity.

To learn more, visit www.noisethebook.com.